Atlanta Unfiltered

Mark Richt wrapped up UGA’s 2009 football season with a 8-5 season and a bowl victory over Texas A&M. For that, and for everything else he does, Richt made more than $3 million last year.

Taxpayers picked up the tab for only 13 cents of every dollar paid to Richt. His coach’s salary in fiscal year 2010 was $381,389.

The rest of Richt’s earnings — most of it paid by the UGA Athletic Association — breaks down this way:

• $1,120,000 for radio and television appearances,
• $742,000 for equipment endorsements,
• $390,000 toward his longevity bonus, payable in 2013, and
• $140,000 for his football camp.

Those payments are spelled out in Richt’s contract — which extends through 2013 — and a contract amendment signed after the 2007 season.

Richt also estimated he would earn $292,886 in outside income in 2010, primarily from product endorsements.